Case study / Competition-winning vehicle artwork
A little car.
A bright idea.
A rainbow roof design for Chatsbrook's charity MINI, bringing movement and colour to a vehicle already serving its community.
- Competition organiser
- Chatsbrook Vehicle & Asset Finance
- Project
- MINI roof artwork
- Recognition
- Winning design, 2020
- Artwork
- Daniel Hornby · Wrap installation by Under Wraps
The brief
Create roof artwork for Chatsbrook’s charity MINI.
The idea
Flowing rainbow bands and transport silhouettes, composed for the roof.
The applications
Artwork by Dan; wrap production and fitting by Under Wraps.
The result
Chosen from 36 entries in 2020 and featured by Norfolk Chambers.
Selected from 36 entries ↗
The finished wrap on the actual MINI · View original photo ↗
Competition winner
Colour with
purpose.
Rainbow artwork and transport imagery, made for a MINI that supported the Norfolk and Norwich University Hospital charity.
Featured by Norfolk Chambers ↗The finished design. In their words.
★★★★★
From the initial idea through to the finished design, the attention to detail, creativity and quality were exceptional. The finished car looks fantastic and has received so many positive comments.
01 / The story
Colour with a purpose.
Chatsbrook had loaned a MINI to support the Norfolk and Norwich University Hospital charity during the pandemic. The roof design competition invited ideas to give the car a bright new look. My entry used flowing rainbow bands and transport silhouettes across the roof, and was selected from 36 entries.
Norfolk Chambers covered the winning design and the work the car had already done: 137 runs covering more than 437 miles, delivering treatments for over 2,220 patients. The article also reports £837 raised for NNUH Charity. Those figures describe the car’s charity activity and fundraising, not results attributed to the artwork.
02 / THE FINISHED ROOF
The design up close.
Photographs taken when I saw the finished MINI at Norwich University Hospital, showing how the artwork, transport imagery and colour bands worked across the installed wrap.
Cars, marine, haulage and renewable energy integrated into the roof design.
The transport imagery works around the MINI’s roof antenna and existing contours.
Flowing bands carry the design across the curved roof surface.
Reflections and surface detail from the installed vinyl.
03 / Credits
A shared effort.
Roof artwork designed by Daniel Hornby of Byhorn Design. Wrap production and installation by Under Wraps . The MINI and charity initiative were led by Chatsbrook Vehicle & Asset Finance.
Visit Chatsbrook’s company website
The company website is an external reference and was not part of this design project.
Chatsbrook MINI / 2020
Beyond the artwork.
A competition winner, a real vehicle and a community purpose.
The handover.
The competition vehicle, shown with its Chatsbrook branding.
A car with a purpose.
The vehicle and team outside Norwich University Hospital.
The winning roof artwork.
Designed by Daniel Hornby. Wrap production and installation by Under Wraps.
Your next project
Bring experience
to your next
idea.
Tell me what you are creating, where it needs to work and what you already have. We'll take it from there.