Self-initiated concept / Identity, print & digital
Byhorn Cycle Works.
A bike-focused visual identity carried through print, brand collateral, a cycling-bottle application and a responsive website concept.
- Project
- Self-initiated design concept
- Design
- Daniel Hornby / Byhorn Design
- Scope
- Identity · Print · Brand applications · Website concept
Cycle Works is a design concept, not a trading bike-servicing business. Prices and contact details within the artwork are concept content, not current service offers.
01 / Identity
Built around the ride.
The genuine Cycle Works identity brings a bicycle silhouette, cog and chain forms together with a bold wordmark. Warm amber and orange, black and white give the concept a distinctive riding-inspired character.
The identity in motion
Mechanical details build into the complete Cycle Works identity, bringing the cog, bicycle and chain together in a short animated reveal.
02 / Print application
A practical two-sided service flyer.
The original service-flyer concept carries the identity into maintenance information and a clear service-options reverse. Strong contrast and simple information bands keep the brand and practical content connected.
The service prices shown are part of the concept artwork.
03 / Brand collateral
The same identity, in a smaller format.
A later business-card application distils the visual system into a brand-led front and a concise contact reverse. This is a portfolio concept extension, not evidence of manufactured cards.
04 / Branded product
From identity to a cycling-bottle format.
A later branded-product concept explores the identity on the Epic Grip 500ml, a squeezable bottle designed for standard bicycle bottle cages. The pictured Cycle Works bottles have not been manufactured.
Comparable custom cycling bottles can now be sourced and supplied by Byhorn Design.
Need branded cycling bottles for your own business, club or event?
View Custom Cycling Bottles in the Print Shop →
05 / Digital application
A complete responsive website concept.
The visual system continues into the actual Cycle Works website concept. This approved presentation uses genuine screenshots of its hero and repair-pricing content, showing how the identity works on mobile.
The website remains a design showcase and is not open for bookings.
Explore the full Cycle Works website concept →An identity that works beyond the logo.
This self-initiated project explores how one mark can connect service information, print, a website and motion. For your business, the starting point is the material you actually need: an identity, a specific application or a coordinated set.