Selected work / Identity & print
Built for a
strong impression.
A distinctive industrial identity for Eastern Demolition Limited, carried from logo and business stationery into larger-format brand applications.
- Client
- Eastern Demolition Limited
- Design
- Daniel Hornby
- Services
- Logo, branding and business cards
The brief
Give a demolition business a distinctive identity with clear industrial character.
The idea
Excavator and compass imagery, a strong wordmark and high-contrast black, white and yellow.
The application
A consistent identity across business cards and wider brand presentations.
The work
Genuine historical logo and business-card design by Dan, shown in refreshed presentations. Vehicle and site-banner scenes are reconstructed applications, not installation photographs.
01 / Identity
The original identity.
Excavator and compass imagery meet a distressed industrial wordmark, with black, white and yellow-orange keeping the identity bold and recognisable.
The Controlled Demolition
The identity in motion
Controlled mechanical movement brings the original industrial identity into motion. The excavator, compass and wordmark resolve into the complete logo through a carefully timed reveal.
A 5.3-second animated SVG presentation, retaining the original vector artwork within a widescreen frame. Plays once on entering view. Replay to explore the sequence.
02 / Vehicle graphics
Out on the road.
A reconstructed vehicle-graphics presentation explores the identity on a black double-cab pickup. This is an application visualisation, not a photograph of an installed wrap.
03 / Business cards
Close to hand.
The original identity carried into practical business stationery. This refreshed front-and-back presentation shows the genuine project direction in a compact, useful format.
Need cards for your own business? View Business Cards →
04 / Site signage
On site.
A reconstructed site-banner application shows the same identity at a larger scale. The scene illustrates the design direction; it does not document a completed installation.
Need site or promotional signage? View Banners →
A recognisable business, from the start.
Talk to Dan about your identity, print and wider brand materials.
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