Design archive / Logo & branding

Sims Audio.

An automotive-audio identity built around sound, equipment and installation cues.

Client
Sims Audio Installations
Work
Logo & visual identity
Designer
Daniel Hornby
Collection
Byhorn design archive
Sims Audio Installations identity and automotive audio presentation
The Sims Audio identity presented with its automotive-audio context. The portrait board is deliberately contained rather than filling the page.

01 / The identity

A mark built around sound and installation.

The logo brings cable movement and equaliser-style bars into the lettering, connecting the name directly to specialist in-car audio work.

Blue, white and black keep the identity technical and high-contrast across equipment, screens and vehicle-related applications.

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