The Clean Network.

Three genuine identity routes were developed around a clean, recognisable window-cleaning motif. The selected direction combined the droplet/squeegee symbol with a straightforward blue typographic treatment designed to remain clear across different applications.

Option B was selected and adopted by the business. Options A and C show the genuine alternative routes developed during the commission.

Option B was adopted as The Clean Network’s working business logo and used for approximately six years. The company has since rebranded as Tidyee. Byhorn designed the original Clean Network identity; the new Tidyee branding is not Byhorn’s work.

A contemporary business-card concept demonstrates how the adopted logo can extend into simple branded stationery while retaining the clean blue-and-white visual language.

This portfolio identity-extension concept is not evidence that these exact cards were historically commissioned, printed or supplied to the client.

Contact information in this concept is presentation information, including a placeholder telephone number.

This retained historical website presentation shows the adopted Clean Network identity before the company’s rebrand as Tidyee. Byhorn Design created the original logo and visual identity; website design and development were by others.

This image records historical client adoption and commercial use of the original logo. It does not depict the company’s current branding.